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Description: In 2014 I began working for the not-for-profit Promotional Products Association International by overseeing the strategy and logistics for year round programming and events.
The Challenge: I quickly found I needed to start by fixing the tech glitches on the original online education site, beta testing a new site, building relationships with the platform provider and speakers. By 2016 I started designing a new mobile and user friendly site with single sign on that was well received by members.
The Results: By 2019 participation on the online education platform had increased by 495% since I had started in 2014, this was due to marketing efforts and the new user experience. By 2020 I had produced over 800 virtual education sessions, podcasts, virtual conferences, and integrated live conference registration and the industry's certification program on the online education platform. In 2020 we received a 416% increase in participation for the new certification program I had designed. In fact it was the highest since the certification program began in the 1980s.
The Challenge: In 2016 we noted in a knowledge gap analysis that we didn't have any DEI programming. My role was strategy and execution of the initiatives. The challenge came from the fact that there are so many generations in the workforce yet there were not opportunities for the youngest generations in the industry.
The Results: I co-founded the young professionals conference called the SPARK program in 2017 to help create opportunities. It started with 60 participants and by 2020 it grew into a year round program with 500 participants focused on education, networking and community service.
Beyond creating generational opportunities, DEI programs need to help create a foundation of conversation, knowledge, and opportunity. In 2019 we started to produce virtual sessions to create a foundation of knowledge for the industry. By 2020 we started the first DEI virtual forum to create a foundation of conversation and ideas to help tackle social injustice in the industry and the world as a whole. We followed up the forum with a community discussion board.